According to the facts, explainer videos increase the understanding level of people by 70%. 90% of users say that explainer video helps them in buying process. So do you get what I mean to say by mentioning these facts? I want to show you that from the marketing point of view, Explainer video is really important for your business. It plays an integral role in branding. It really impacts the consumer’s mind. It affects their decision making about using a product/service. It helps in making brand associations in customers’ minds. It enables to make and enhance brand image.
Moreover, these days the attention span of viewers is really short. They just give few seconds to watch a video or to read a text. In few seconds, they get the message more easily by explainer video as compared to reading text details.
Explainer video is a short brief 2 min video that gives information about product/service. The information can vary from listing the product/service features to explaining them in detail. It uses animations, colors, moving visuals, background music, characters, voice over and compelling story to deliver the marketing message.
Explainer video gives the opportunity to inform and educate customers about your product/service in a very attractive and appealing way. It enables people to retain your product/service. There are many video styles that can be used for different products/services. The impact of explainer video depends upon the components of the video, the video length and Video Style.
If you come up with a great explainer video then it would increase your conversion rates, increase your traffic and eventually increase your sales.